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We invite the right people.
We approach potential customers and referral partners. Every invitation is a chance to start a useful conversation, as well as book a guest.
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BUSINESS PODCASTS
Meet the people
you want to do business with.
Meet potential customers and referral partners through your own company podcast. We invite the guests, produce one episode and three clips each month, and handle posting. Your team hosts, or we can host for you.
Especially useful if a few strong client and referral relationships could make a big difference to your business.
HOW IT WORKS
Meet potential customers and referral partners.
Through your own company podcast.
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Your team hosts.
We prepare and produce your podcast, in person or online. Your team hosts, with us available to host on your behalf.
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Turn conversations into connections.
We publish one episode and three social clips each month. You build on the connections from both the interviews and outreach.
WHY IT MATTERS
The right relationships
put you in the conversation.
We believe strong business relationships start with a real conversation. An invitation to share expertise on your company’s show gives potential customers and referral partners a worthwhile reason to spend time with you.
The value starts with the invitation. Even when someone does not become a guest, outreach can open a useful conversation. Over time, you build more relevant connections while the show supplies your marketing content. We handle the outreach and production; you take the relationships forward.
SEE AN EXAMPLE
A real conversation.
Content worth sharing.
A business podcast from our founder’s previous work, filmed for Complete Roofing Systems with CITB.
See the conversation and production style. For your show, we also plan guest targeting and outreach around the people you want to meet.
See more examples ↗Business podcast
The DIRT Podcast
An industry conversation with CITB, filmed for Complete Roofing Systems.
YOUR PACKAGE
Your company podcast, managed for you.
£1,000per month
Your part
Help choose the right guests and build on the relationships. Host yourself, or leave hosting to us.
What it means for you
More reasons to meet the right people, with useful marketing content from each interview.
What you get
- Guest research, outreach and booking
- One produced podcast episode each month
- Three branded social clips each month
- Posting on your agreed channels
Rolling monthly, with 30 days’ notice. Month one includes concept and setup. Record in person or online, monthly or in quarterly batches. We agree the scope and any travel costs upfront.
GOOD TO KNOW
Your questions, answered.
How does the outreach create more connections?
We start with a commercial question: who would it be valuable for your business to know? Your podcast gives those people a worthwhile invitation to share their expertise, rather than simply asking for a sales meeting.
The outreach starts conversations beyond the podcast itself. Some become interviews; others open the door to future business or referrals. Your team builds those relationships, while we turn each episode into marketing content.
Who chooses the guests and handles the invitations?
We build the target list together using Sales Navigator, or work from your existing list. We look at relevance: the companies you want to work with, the people involved in buying, and partners who serve a similar audience with complementary services.
The invitation needs to make sense for the guest too. We shape a topic around their expertise and explain why their perspective would be useful to your audience. We then handle outreach, introductions and booking. A focused list and a credible reason to talk give the show a clear commercial direction.
Who hosts, and can we record in person?
Ideally, the host is someone from your business who can carry the relationship forward, such as a leader, salesperson or business development colleague. We help prepare a conversation that lets the guest share useful insights and gives your host a natural way to get to know them.
We can film in person across the UK, bring a remote guest into a shoot at your business, or record entirely online. If your team prefers, we can represent your company and host online on your behalf. We confirm how much time your host needs, the recording format, and the full price including any production or travel additions before you book.
Do we need to shoot every month?
We can record monthly, or group interviews into quarterly shoots where guest availability allows, while publishing content each month. We choose the arrangement that works best for your team and the people you want to meet.
Batching recordings can make production easier to fit around the business. Regular publishing then gives each conversation a longer life through the episode and social clips. Sharing those moments with guests also provides a natural reason for your team to stay in touch after recording.
What is included, and can you create the show from scratch?
The £1,000 monthly service includes guest outreach and booking, one podcast episode, three branded social clips and posting on agreed channels. We aim for one guest interview per month, with the recording schedule arranged to suit everyone.
In month one, we help create your podcast concept and get the show set up: who it is for, the format and name, the guests you want to meet, and an outreach approach that gives them a reason to take part. We agree the setup tasks, launch schedule and first month’s deliverables before starting, so everything has a clear scope. Your team then builds on the introductions to explore business and referrals.
The service runs monthly, with no long-term commitment and 30 days’ notice to cancel. Consistent outreach gives relationships time to develop, while you stay free to decide whether the service is right for you.