Stay visible.Build trust.
Short-form video content.
52 short videos from one half-day shoot, planned, edited and posted for you throughout the year.
Make it easier for customers to choose you.
We improve your sales and marketing with fully managed video content, valuable business introductions and hands-on commercial support.
01 / VISIBILITY
Get noticed.
Stay in front of the right people.
02 / CONFIDENCE
Build trust.
Answer the questions that matter.
03 / GROWTH
Win more business.
Make the next step easier.
THE PROBLEM
You're good at what you do. But do enough people know it?
Being seenBuilding trustFinding the time
People can’t choose a business they haven’t noticed, understood or learned to trust.
But finding the time to create content, nurture relationships and improve your marketing can feel like another full-time job.
You should be able to focus on the work you do best.
THE SOLUTION
What if your marketing was taken care of?
We help you get seen, build confidence and make the next step easier for customers. We work out what needs doing, then plan, create and deliver it for you.
THOUGHT THROUGH. HANDLED FOR YOU.
FULL-SERVICE, WITHOUT THE HASSLE
What could you get done with the right help?
From the first conversation to the finished work, we take care of the planning, production and practical details, so there's less on your plate.
Need filming? We bring the equipment and crew to you, anywhere in the UK. Podcast interviews and commercial support can also happen remotely. Whatever the service, you get a clear plan and one point of contact.
01 STRATEGY FIRST02 WE COME TO YOU03 DONE FOR YOU
Explore our services ↗
On-location filming is available for relevant projects. Scope, schedules and any travel costs are agreed in advance.
HOW WE CAN HELP
What would make the biggest difference?
A year's worth of content. Valuable new connections. Or an experienced partner helping your sales and marketing work harder.
Stay visible.Build trust.
Meet your nextbusiness connection.
Business podcasts.
One remote interview a month with a potential client or referral partner, plus three branded clips. You host, or we do.
Turn more enquiriesinto customers.
Marketing &
sales support.
An experienced partner to improve your marketing and sales, with practical work agreed and delivered each month.
Not sure where to start? Tell us what you're working towards
YOUR SIMPLE PLAN
How do we get started?
01
Tell us about your business.
We'll have a straightforward chat about your customers, your goals and what you need. No lengthy brief or preparation required.
02
Agree a clear plan.
We'll recommend the right approach and agree what we'll deliver, when it's happening and what it'll cost. No surprises.
03
Leave the work to us.
We take care of the agreed work and keep you updated throughout, without giving you another project to manage.
DON'T JUST TAKE OUR WORD FOR IT
What’s it like to work with Joe?
Hear from people Joe has worked with, including through his previous business, Innersound.
00:30
Watch video
CLIENT TESTIMONIAL
Sir Gareth Southgate
00:28
Watch video
CLIENT TESTIMONIAL
Lady Hale
CLIENT RECOMMENDATION
★★★★★
“Joe is essentially a high level B2B marketer who also happens to be an excellent podcast host.”
“Highly recommended.”
Tom Cardwell
Business Exit & Tax Strategy
Infinitus Consulting UK
EXPERIENCE YOU CAN COUNT ON
Who has Joe worked with?
Joe's previous work at Innersound spans dozens of UK SMEs alongside organisations including Global and Penguin Random House.
Global
Penguin Random House
Dozens of UK SMEs
Joe GravesFounder, Commercial Content Partners
16years building a business,
creating content and winning customers.
creating content and winning customers.
A NOTE FROM OUR FOUNDER
Who’s helping you win your next customer?
I spent 16 years building and running Innersound. I know how frustrating it can be when you're good at what you do, but getting the right people to notice, trust and buy from you takes so much time.
Working hands-on with dozens of UK SMEs, I went well beyond producing audio and video. I got into the detail of their marketing funnels, sales processes, follow-up and customer journeys, often helping shape the strategy and taking the lead on delivering it.
That's why I started Commercial Content Partners. To combine great creative work with practical commercial thinking, making it easier to turn strangers into customers and grow revenue, without putting more on your plate.
See examples of the work ↗A CONVERSATION, NOT A SALES PITCH
Could your marketing be working harder?
Tell us a little about your business. If we think we can help, we'll explain how, what you'd get and what it would cost.
Let’s have a chatNo pressure. Just a useful conversation.
← All servicesYou give us half a day.
ONE DAY. ONE YEAR OF CONTENT.
You give us half a day.
We give you a year.
A year’s worth of professional video content, all taken care of. One relaxed shoot at your business. 52 short videos. Planned, filmed, edited and posted for you.
Half a day of your time52 professionally edited videosA year of posting, handled
WHAT YOU GET
What could half a day do for your business?
Help customers understand what you do, answer the questions holding them back and give them more reasons to choose you.
- A content planning session focused on what your customers need to hear
- One professional half-day talking-head shoot at your business, normally around four hours
- 52 professionally edited short videos to answer questions, address objections and build trust
- A relaxed, guided conversation or scripted delivery with a teleprompter
- Videos scheduled and posted on your agreed channels throughout the year
Scope, schedules and any additional costs are agreed before work starts.
HOW IT WORKS
01
We find the right questions.
We get to know your offer and customers, then plan the conversations that will make useful content.
02
You bring your expertise.
We bring the equipment and guide you through a relaxed half-day shoot. Almost no preparation needed.
03
We handle the year ahead.
We edit 52 videos and take care of scheduling and posting to the agreed plan.
COMFORTABLE ON CAMERA, YOUR WAY
Not used to being on camera?
You already know your business. We help you put that knowledge into words that connect.
RELAXED & CANDID
Just have a chat.
We ask the questions and guide the conversation. Speak naturally, take your time and leave the editing to us. Almost no preparation required.
SCRIPTED IF YOU PREFER
The right words, ready for you.
Prefer a little more structure? We can prepare a script and use a teleprompter, so you can focus on delivering your message with confidence.
ONE SHOOT. LONG-LASTING VALUE.
How does your expertise help customers choose?
Your everyday knowledge can do valuable work long after the cameras stop rolling.
Answer the real questions.
Explain what you do, who you help and what customers need to know before getting in touch.
Make choosing you easier.
Put a face to the business, share your expertise and address the doubts that slow a decision.
Keep showing up.
52 finished videos give you a regular presence throughout the year, with posting taken care of.
JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
THE PRACTICAL BITS
What else would you like to know?
Do I need to write a script?
No. We can guide a candid conversation or Q&A with almost no preparation from you. If you prefer a script, we can prepare one and use a teleprompter.
What kind of videos will I get?
52 professionally filmed and edited short talking-head videos. Each is planned around your customers’ questions, your expertise and the reasons to choose your business.
Is the price a one-off fee?
Yes. The package is £3,000 one-off. Any relevant travel costs or work beyond the agreed package are confirmed upfront.
Will you really post them for me?
Yes. Scheduling and posting throughout the year are included. We agree the channels, access, approvals and schedule together.
Where does the shoot happen?
We come to your business or another agreed location. We work across the UK and agree any relevant travel costs before you book.
LET’S HAVE A CONVERSATION
Your next year of content.
Sorted.
Tell us about your business, what is working and what could be better. If we can help, we’ll explain how, what it costs and what to expect.
Talk about your contentNo pressure. No complicated contracts. Just useful work.
← All servicesMeet the people who could
PODCAST CONNECTIONS
Meet the people who could
move your business forward.
Give potential clients and referral partners a reason to talk to you. A professionally produced podcast creates valuable conversations, quality content and natural reasons to stay in touch.
Relevant guests, approached for youOne remote interview each monthOne episode + three branded clips
WHAT YOU GET
Who would you like to get talking to?
This starts with the people you want to meet. We identify and approach relevant guests, then turn a useful interview into content that helps the relationship continue.
- A guest strategy focused on potential clients, referral partners and valuable business connections
- Guest research, invitations and interview coordination
- One professionally produced remote podcast interview each month
- You host as the face of the show, or Joe hosts on your behalf
- One finished podcast episode and three short branded promotional clips
Scope, schedules and any additional costs are agreed before work starts.
HOW IT WORKS
01
Choose the right people.
We agree who you want to meet and approach relevant guests with a worthwhile invitation.
02
Have a real conversation.
You or Joe hosts a professionally produced remote interview, giving your guest space to share their expertise.
03
Give the relationship room to grow.
Use the episode and clips to post regularly, interact with your guest and continue the conversation.
TWO WAYS TO MAKE IT YOURS
Want to host, or leave it to Joe?
Be the face of your business, or let Joe take care of the interviews for a fully hands-off production experience.
YOU HOST
Build the connection yourself.
Want to be the face of the show? You lead the conversation and get to know your guest personally. We handle the outreach, coordination and production.
JOE HOSTS
Leave the interviews to us.
Joe hosts on behalf of your business. We handle guest outreach, recording and editing, delivering your episode and branded clips without you needing to present.
THE VALUE CONTINUES AFTER RECORDING
What happens after the interview?
An interview opens the door. What happens around it gives you opportunities to build a genuine relationship.
Show up together.
Branded clips give you quality content to post regularly. Tag your guest, respond to their thoughts and keep interacting online.
Stay in touch directly.
Drip-feed your guest useful clips from their episode over time. Each one gives you a natural reason for a personal message or follow-up conversation.
Reach new people.
Make the clips easy for guests to share. When they do, your business can reach their audience as well as your own.
Real conversations first. Relationships, guest shares and commercial opportunities can follow, but are never guaranteed.
THE PRACTICAL BITS
What else would you like to know?
Do I have to present the podcast?
No. Host if you want to be the face of the show, or let Joe host on your behalf for a fully hands-off production experience.
Is this a sales pitch to the guest?
No. It is a genuine interview that gives your guest an opportunity to share their expertise. That useful shared experience creates a starting point for a relationship.
What do I receive each month?
One professionally produced remote podcast interview, a finished episode and three short branded promotional clips, alongside guest research, outreach and coordination.
How do the clips help build relationships?
They give you reasons to post, tag and interact with guests online. Sending clips directly over time also gives you useful personal follow-up opportunities. Guests may choose to share them with their own audience.
Are interviews remote?
Yes. The £1,000 monthly package is based on remote interviews. In-person production can be discussed separately.
What if a guest declines?
We agree suitable alternatives and realistic outreach expectations. Participation depends on guests’ interest and availability; sales, referrals and audience reach are not guaranteed.
LET’S HAVE A CONVERSATION
Who would you
love to meet?
Tell us about your business, what is working and what could be better. If we can help, we’ll explain how, what it costs and what to expect.
Talk about your podcastNo pressure. No complicated contracts. Just useful work.
← All servicesA clearer direction.
COMMERCIAL CONTENT PARTNER
A clearer direction.
Someone to make it happen.
Your own experienced marketing and business development partner, without employing someone full-time. Practical thinking and hands-on delivery, focused on what would make the biggest difference.
A monthly planning conversationDefined work within your budgetStrategy and hands-on delivery
WHAT YOU GET
Where could your business be doing better?
Each month, we look at what is working, what is not and where customers are getting stuck. Then we agree the most useful work and take responsibility for delivering it.
- A monthly planning meeting to review your marketing, sales and commercial priorities
- A defined, documented scope of work and deliverables within your agreed budget
- Practical improvements to messaging, customer journeys, sales processes and follow-up
- Content, video, testimonials, podcasts or outreach where they support the agreed priorities
- Clear boundaries, fees and delivery expectations upfront, with extra work quoted separately
Scope, schedules and any additional costs are agreed before work starts.
HOW IT WORKS
01
Find the priority.
We look at your customer journey and agree what needs attention most.
02
Agree the work and budget.
We document the deliverables, fees and boundaries before work starts. You know exactly what you are getting.
03
Deliver, review, move forward.
We carry out the agreed work, review progress with you and plan the next useful step.
YOUR PARTNER IN THE WORK
What do 16 years bring to your business?
Joe spent 16 years building and running Innersound. He knows what it takes to do great work while still having to win the next customer.
EXPERIENCE THAT GOES DEEPER
Beyond the finished video.
Working with dozens of UK SMEs, Joe went beyond audio and video production into marketing funnels, sales processes, follow-up and customer journeys, helping shape the strategy and taking a hands-on role in delivering it.
ONE CONNECTED APPROACH
From thinking to doing.
That experience brings commercial thinking and creative delivery together. Understand what is stopping people buying, agree a useful priority, then improve the process or create the content that supports it.
FLEXIBLE WORK. A CLEAR AGREEMENT.
What would help you most this month?
Your priorities can change. Your agreed monthly scope keeps the work focused. These are examples of what we might work on, not everything included every month.
Make your offer clearer.
Refine your messaging, understand your customer journey and develop a practical content or marketing strategy.
Help enquiries become customers.
Improve follow-up, sales processes and funnels so interested people have a clearer route to buying.
Create reasons to choose you.
Produce short videos, testimonials or promotional materials, or use podcasts and outreach to build valuable relationships.
One month might focus on a batch of videos; another on your sales process. A mix of strategy, content and outreach is possible where it fits the agreed scope and budget.
THE PRACTICAL BITS
What else would you like to know?
Is everything listed included each month?
No. These are areas we can work on. We agree and document the specific deliverables that fit your priorities and budget before the month’s work begins.
Is this a set number of days or unlimited support?
Neither. It is a defined monthly scope of work with agreed boundaries, communication and fees, rather than unlimited access or an open-ended day-rate arrangement.
What might a typical month include?
It could be a batch of short videos, better enquiry follow-up, clearer messaging, customer testimonials or a mixture of strategy, content and outreach. The exact work is agreed upfront.
Can priorities change?
Yes, by agreement. We can replace planned work where practical. Any additional work outside the agreed scope is quoted separately.
Is there a minimum commitment?
We agree the term, payment schedule, deliverables and cancellation arrangements in a straightforward written agreement before work begins.
Can filming take place at our business?
Yes, when filming is included in the agreed scope. Any relevant travel costs are confirmed in advance.
LET’S HAVE A CONVERSATION
A useful next step.
Every month.
Tell us about your business, what is working and what could be better. If we can help, we’ll explain how, what it costs and what to expect.
Talk about your prioritiesNo pressure. No complicated contracts. Just useful work.
LET'S TALK
Tell us what you're working towards.
We’ll ask a few questions, listen and tell you plainly whether we can help. No pressure.
WHAT HAPPENS NEXT?
A useful chat. Nothing to lose.
Tell us the challenge.
No long briefing document needed.
We'll suggest a sensible way forward.
If we're not the right fit, we'll say so.
Know what you're agreeing to.
Clear scope, costs and expectations.
Founded in York. Working with businesses across the UK.
WEBSITE INFORMATION
Privacy information
Commercial Content Partners uses information you send through the contact form to respond to your enquiry and discuss the services you ask about.
We do not add you to a marketing list simply because you make an enquiry. Enquiries are processed through FormSubmit and forwarded to our Gmail inbox. FormSubmit states that it retains submissions for 30 days. Please avoid including sensitive personal information in your message.
This is a draft privacy summary, not a finished legal policy. Before publishing, we will add the correct business contact details, retention information and any required disclosures about hosting, analytics and email services.
For questions about your enquiry or personal information, email hello@cc-partners.co.uk.
Contact us ↗SEE THE WORK
What could your business
look and sound like?
From short-form videos to podcasts and brand films. Explore previous work from Innersound, alongside feedback from people Joe has worked with.
Talk about your project ↗Audiobook Production Testimonial from Sir Gareth Southgate
A client testimonial from Sir Gareth Southgate following the production of his audiobook, Dear England: Lessons in Leadership. Innersound provided professional recording and production to ensure the audiobook was clear, polished and carefully presented.
Clearstone Partners Short-Form Marketing Clip
A short form marketing video created for Clearstone Partners, helping business owners understand how stronger visibility and company structure can support sustainable growth. Filmed and edited by Innersound.
Brand Video Production for Trafford & Stockport College Group
A professional brand video produced for Trafford & Stockport College Group. Innersound combined staff and student interviews with supporting footage to communicate the organisation’s values, showcase its learning environment and support recruitment.
Testimonial from David Skaith Mayor of York and North Yorkshire
A testimonial from David Skaith Mayor of York and North Yorkshire following a visit to Innersound. David shares his thoughts on the studio our work and the role independent businesses like Innersound play in York and North Yorkshire.
Podcast Production for Complete Roofing Systems featuring CITB
A professional episode of the DIRT podcast, produced for Complete Roofing Systems and featuring the CEO of CITB. Innersound provided multi-camera filming, high-quality audio and professional editing to create a polished discussion focused on the construction industry.
Audiobook Production Testimonial from Baroness Lady Hale
A client testimonial from Baroness Lady Hale following the production of her audiobook. Innersound provided professional recording and production to ensure the audiobook was clear, polished and carefully presented.
Short-Form Video Production for Buckingham Futures
Short-form leadership content produced for Buckingham Futures, featuring CEO Ketan Dattani. Innersound provided professional multi-camera filming, high-quality audio and editing to create clear, credible content focused on leadership and company values.
Brand Video Production for Red Flag Alert
A professional brand video produced for Red Flag Alert, featuring CEO Richard West. Innersound combined a clear interview with supporting footage of the team and working environment to communicate the company’s purpose, personality and expertise.
Cinematic Multi-Camera Podcast Production
A cinematic multi-camera podcast produced for 186 Property Solutions. Innersound provided professional filming, high-quality audio, lighting and editing to create a polished long-form conversation for the property and construction sector.
Podcast Production for Ramsay Health Care
An on-location podcast filmed at Clifton Park Hospital for Ramsay Health Care, in partnership with YO1 Radio. Innersound provided professional multi-camera filming, broadcast-quality audio and supporting visuals to create a polished healthcare podcast.