01
We plan it.
A short chat about your business. We turn your expertise into the right questions.
← All servicesHalf a day with us.
A YEAR OF SOCIAL CONTENT
Half a day with us.
A year of content for you.
You share your expertise in one guided filming conversation, taking around half a day. We turn it into 150+ posts and publish three times a week for a year. The ideas, editing, graphics, captions and scheduling are all handled for you.
52 professionally filmed videos. Each repurposed into a written takeaway and an image-led post, with no extra filming.
HOW IT WORKS
You bring the expertise.
We take care of the rest.
02
You talk. We film.
We come to you, bring the kit and guide the conversation. Around half a day of your time.
03
We post all year.
Each video becomes three posts: the clip, a written takeaway and an image-led post. We write the captions and publish them all year.
WHY IT MATTERS
People need to know you exist.
Then feel confident choosing you.
Being good at what you do matters. Being remembered when someone needs it matters too. Regular content keeps your business showing up. Video puts a face to your expertise; supporting image posts make the key ideas easy to notice and remember.
Your video does the heavy lifting: answering questions and showing people how you think. We repurpose its key idea into two extra posts, so your expertise reaches people in more ways.
THREE POSTS. EVERY WEEK.
One topic.
Three ways to be seen.
Your professionally filmed video is the starting point. We turn its key message into a written takeaway and an image-led post. Three posts from your expertise, with no extra filming.
01 · THE VIDEO
Tom CardwellBusiness Exit & Tax Strategy2h · Public
inCould your business run without you? A useful question when planning your exit.
Example post layout. Real video.
Share your expertise.
A professionally filmed video that answers a customer question and gives them a next step.
02 · THE TWEET-STYLE POST
Tom Cardwell@tomcardwell · Example
Planning to sell your business one day?
Start with this question: what still stops it running without you?
Make it memorable.
The key idea from your video, turned into a branded graphic with a ready-to-post caption.
03 · THE INSTAGRAM FEED
tomcardwell
INFINITUSCONSULTING
Tom Cardwell
Business exit · Build, scale, exit · Tax strategy
Helping you plan your next chapter.
Could your business
run without you?
Your exit is about
more than a sale price.
Plan your next chapter
before you need it.
Build a business.
Make room for life.
Illustrative profile and post layouts.
Stay visible.
Videos, written insights and image posts, brought together in a varied feed three times a week.
About these examplesTom’s video and video thumbnails are real. The feed, quote cards and comments are illustrative. The two lifestyle scenes are AI-generated depictions of Tom, not photographs of real events. These examples do not represent audience figures or client results.
“Joe is a high level B2B marketer who also happens to be an excellent podcast host.”
“Highly recommended.”
Business Exit & Tax Strategy, Infinitus Consulting UK
YOUR PACKAGE
Your year of content, taken care of.
£3,000one-off · planning, filming, editing & posting
Your part
A short planning chat, around half a day on camera, and approval of your videos, supporting posts and schedule. Then we take care of the weekly publishing.
What it means for you
Show up three times a week without a weekly content task. No writing captions, editing clips or remembering to post. Get on with your business while your content keeps working.
What you get
- Planning and a half-day shoot
- 52 edited and branded videos
- 104 supporting posts, repurposed from your videos
- Captions, scheduling and posting: three times a week for 12 months
150+ posts across the year: 52 videos and 104 supporting posts. We use AI to help create the supporting images and drafts, then edit and check them against your message. Channels, approvals and any travel costs are agreed before booking.
GOOD TO KNOW
Your questions, answered.
What do you need from us?
A short planning conversation about who you want to reach, what you sell and what customers ask before buying. We explore the problems that prompt an enquiry, common hesitations and what makes your approach valuable. That gives the content a commercial purpose from the start.
Then we need around half a day for filming, your approval of the videos, image posts and posting plan, and access to the agreed social channels. We handle the questions, production and publishing. You simply flag any business changes that affect the content.
Can you help me feel comfortable on camera?
Yes. We turn the plan into questions you can answer naturally, using the language you already use with customers. We guide the conversation, ask follow-up questions and give you room to explain things in your own way.
You do not need to deliver a polished speech. We find the useful answers in the edit and shape each clip around one clear idea. If you prefer precise wording, we can use a script and teleprompter. The aim is to make your expertise easy to understand while still sounding like you.
What does the one-off fee cover?
£3,000 covers planning, professional filming and 52 edited, branded videos. Each video also becomes a tweet-style graphic and an image-led post, with captions and publishing included. That is 150+ posts across 12 months.
AI helps us repurpose your ideas into the supporting posts. We review the copy and images for accuracy, relevance and your brand. Your expertise stays at the centre, and you approve the content before it goes out.
Before you book, we confirm your social channels, payment schedule, filming and first-post dates, revision allowance and how changes to your offers will be handled.
We plan the clips as a useful mix of topics, rather than treating each post in isolation. Some introduce the problems you solve; others explain your approach or help someone take the next step. You approve the content and schedule upfront, so regular publishing is taken care of.
What will the videos talk about?
We plan topics around the stages people move through before buying. That means reaching people who are only beginning to recognise a problem, as well as those already comparing suppliers.
- Recognising a problem: explain common frustrations, warning signs and missed opportunities, helping people understand what needs attention.
- Exploring their options: answer “How could I solve this?”, explain different approaches and show what is worth considering.
- Choosing a supplier: explain your process, answer practical questions, address hesitations and share relevant examples of your work.
Each clip has a clear job and an appropriate next step, whether that is exploring a useful page, understanding an offer or starting a conversation. This gives a wider audience a way to discover you and build confidence over time, including people who are not ready to buy today.
Can we use the clips in our sales conversations too?
Yes. The same buyer-stage thinking makes the clips useful beyond social media. A problem-focused video can introduce your business in outreach. A practical explanation can answer a question after an enquiry. A clip about your process can help someone comparing suppliers.
Use the relevant video in an email, on a landing page or in a follow-up conversation. Match it to the question that person is trying to answer, then give them a clear next step. Your content becomes a reusable sales resource as well as a way to stay visible.
Planning your business exit? Explore the next steps:
Example: your exit-planning page ↗